Brown Avenue Rice Fields

The Green Road of Paradise

Brown Avenue, formally the Jinxin No. 3 Road, is a roughly 2.2-kilometre farm lane in Chishang Township that became famous after appearing in a celebrated coffee commercial. Its defining feature is the complete absence of utility poles, which lets the eye travel uninterrupted across an endless sea of rice.

The East Rift Valley Backdrop

The camera looks out over the floor of Taiwan's East Rift Valley, a fertile agricultural corridor wedged between the Central Mountain Range and the Coastal Mountain Range. The layered ridgelines give the flat paddy plain a dramatic, amphitheatre-like frame.

A Cinematic Landscape

The winding Wanxin Road and a lone shade tree along the avenue have been made famous by film and advertising, drawing cyclists and photographers who retrace scenes shot here. The patchwork of rice fields shifts in colour across the growing cycle, from emerald shoots to ripe golden grain.

Visiting Chishang

Chishang is one of Taiwan's most celebrated rice-growing regions, prized for the quality of its Chishang rice. The avenue remains a working agricultural road, so visitors are asked to respect the farmland and the vehicles that tend it.